Today, we’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

In this episode, we discuss the various business entity types and which might be best for you as you venture out into starting your own business. What are the risks of continuing to operate as a self-employed person versus a business owner? With this information, you can decide on an appropriate next steps.

In another unprecedented year economically, we are yet again faced with the challenges that many are staring at, which is the loom of a pending recession alongside record-level inflation and unemployment rates. Industry-leading economists can't even agree with what is best to prepare for, so imagine our conundrum in attempting to identify ranges and forecasts for how best to move into another fiscal year.

As a result of so much potential uncertainty for what lies ahead, we relied on historical data to make our decisions for this upcoming year. Including monthly market research for each region we staff, as well as inflation and cost of living research conducted by the Bureau of Labor and Statistics.

In today’s episode, we explore the benefits of being a business owner. Business ownership is an opportunity to develop your career beyond traditional norms and standards. Owning your own business can provide extreme flexibility in your schedule and unlimited earning potential.

To celebrate National Athletic Training Month, we put our own spin on the 2023 theme (per usual!)

This year we're focusing on AT business owners, with "There's An AT for That ✔️ -- business owner edition!"

For Athletic Trainers, we’re sharing what you need to know about self-employment and working as an independent contractor in this field. We address the liabilities, legalities, and benefits of self-employed work as a health care professional.

Being an athletic trainer can be a highly rewarding career for several reasons. If you’re someone who enjoys sports or an active lifestyle and also has an interest in healthcare and helping people, AT may be a great fit for you.

In this final installment of our blog series all about athletic training, we’re highlighting some of the pros and benefits of being an athletic trainer.

Athletic trainers (ATs) play a vital role in ensuring the safety and well-being of athletes at all levels of competition and active individuals. These healthcare professionals work to prevent injuries, provide immediate care when injuries occur, and assist in the rehabilitation process.

“Where do athletic trainers work?” is a common question if you're interested in pursuing a career as an AT so you may be wondering what kind of job opportunities are available to you. In this blog, part 3 of our series, we’ll be exploring some of the potential career paths for ATs.

Athletic Trainers (ATs) play a crucial role in preventing, diagnosing, and treating injuries in active populations. They work to ensure that proper medical care is provided, rehabilitation is executed, and the return from any injuries is done as quickly and safely as possible.

As a result, the demand for certified athletic trainers is on the rise so in part 2 of our blog series, we’re analyzing a common question which is: how much does an athletic trainer make?